Earlier this year, in April, Shea Moisture received backlash for a pretty controversial commercial. If you click on the link and watch you'll see that the brand who was once known for being a go-to for black women was missing a whole lot of melanin. Critics say that the Shea Moisture was forgetting those who made them what they were in favor of appeasing white women. Others noticed that certain products didn't work as well in their hair anymore due to the company changing its hair formulas again to benefit those with looser hair textures, non-problematic hair types and etc.
I supported this boycott 100% at first but not just because of the commercial. Shea Moisture has a bit of a history with these sort of mishaps that alone I don't believe are a big deal but altogether shows a pretty clear pattern. At the end of the day, they do have every right to expand their brand. They've also been extremely apologetic so as long as their cautious about not alienating their base I think we have bigger fish to fry in terms of social justice. There was a "white lives matter" protest this past weekend sooooooooooooo, moving on!
Last night, Shea Moisture blessed my timeline last night with a 30-second advertisement, launching their men's beard line just in time for No Shave November. Who would have thought that the key to my forgiveness was a fresh line up and beard trim?
Honestly, I was never really that committed anyways. My whole thing is aren't boycotts eventually supposed to end? There really has to be some sort of expiration date on our collective rage. Clearly, the marketing team was thinking about us when they hired all of those fine ass pieces of chocolate for this commercial. They quite literally sent us the "Hey, big head," text. I'm just saying, let's forgive and not forget. Next time they slip up I promise my curl smoothies and style milks are going in the trash. Until then let's just enjoy this...
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