Dove's New Skin Lightening Soap Line “Missed the Mark”

Dove is getting a lot of heat due to the picture featured below and I'm further convinced that black people don't work in advertising. Anyone with common sense can see what is wrong with this picture. Dove issued an apology via Twitter stating " an image we recently posted on Facebook missed the mark in representing women of color thoughtfully. We deeply regret the offense it caused."

Many feel like this lackluster apology wasn't enough due to past advertisements that "missed the mark." The second picture I feel is up for interpretation but Dove is showing a little bit of a racist streak. The black woman is placed before the before picture showing dry and ashy looking skin. The white woman stands proudly in front of the after picture showing smooth, moisturized skin. A little accountability never hurts. Going forward, I suggest that Dove hires some POC's for there advertising team. Black women provide $$$ to the beauty industry annually so it's fair to say representation matters.

Though some didn’t get the hoopla, Black Twitter was quick to make this one big joke because when you're Black in America you laugh to keep from crying. Some people were very happy with the results.

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